Send a VUG.
Make someone’s day.
VUG Social is where you send virtual hugs — playful photo & video messages wrapped in feel-good stickers — to the people who matter most.
Free on iPhone & Android
VUGS Across Canada
One country. One mission. Everyone gets a VUG.
We’re on a mission to send a VUG to every person in Canada. Each one is a small photo or video message of kindness, appreciation, encouragement or support that helps someone feel seen.
Every VUG you send from the Karmaverse tab joins the public Across Canada feed, adds to the national count and moves the whole country one step closer to the next milestone.
Business or organization? Partner with the mission →
Counts only VUGs approved in the public Across Canada feed. Updates every few minutes from the app.
Find it on the Karmaverse tab in the app. Tap Join the Mission, then give a VUG.
How the mission works
Three steps. Under a minute. No perfect words required.
Give a VUG
Tap Join the Mission on the Karmaverse tab, snap a photo or a short video, decorate it with stickers and hit Send.
Add to the total
Your VUG joins the public Across Canada feed and counts toward the next milestone. Add your city so Canada knows where the kindness came from.
Watch it spread
Swipe through what the rest of Canada is sending, one VUG at a time, and send love back to the ones that land.
“The goal isn’t just a number. It’s millions of small moments where someone feels seen.”
Business or organization?
Partner with the mission
Sponsor a campaign, provide prizes, support an event or help us reach more people across Canada.
Send Virtual Hugs
Wrap photos & videos in playful stickers and send a smile in seconds.
Grow Your Karma
Every VUG you give spreads kindness — watch your karma grow in the Karmaverse.
Win Real Rewards
Join contests and giveaways in the Community Hub.
Join the mission in the app
Get VUG Social, open the Karmaverse tab and tap Join the Mission. Your first VUG takes under a minute.
Free on iPhone & Android